GEM

Girls They Empower

Branding

Design

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

GEM (Girls E-Mentorship) is Canada's largest charitable career mentorship program. Anyone who has been in a positive mentorship relationship will tell you, “Mentorship is a two-way street.” Our approach highlighted the intersection between mentors and mentees: possibilities rippling out, the 'Butterfly Effect' of world-class mentorship.

GEM (Girls E-Mentorship) is Canada's largest charitable career mentorship program. Anyone who has been in a positive mentorship relationship will tell you, “Mentorship is a two-way street.” Our approach highlighted the intersection between mentors and mentees: possibilities rippling out, the 'Butterfly Effect' of world-class mentorship.

Moments of mentorship are powerful experiences that ripple out into the girls' personal, community, and professional lives. This rebranding embraced that effect and modernized how we see GEM, staying true to what GEM is about and creating a brand visual language that feels as energetic, positive, and visionary as the amazing girls who participate in the program.

MASTERMIND TOYS

LET'S PLAY

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.