Farber

Debt Perspectives

Campaign

Digital

OOH

Social

Strategy

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

Since 2020, financial hardship has disproportionately impacted lower-income Canadians, making it challenging to capture the attention of those living with debt stress. In an overcrowded financial market, we stood out by demonstrating empathy and authentically connecting with Canadians struggling with debt.

Since 2020, financial hardship has disproportionately impacted lower-income Canadians, making it challenging to capture the attention of those living with debt stress. In an overcrowded financial market, we stood out by demonstrating empathy and authentically connecting with Canadians struggling with debt.

Amid economic hardship, we broke through the clutter of generic debt solutions by vividly illustrating the emotional burden of debt. Through relatable metaphors—like the anxiety at an ATM or the fear of opening a mailbox—we connected with Canadians on a deeply empathetic level. This powerful storytelling approach resonated, driving impactful engagement and building trust in a competitive financial market.

RESULTS

23.8%

Lift in branded searches YOY

RESULTS

13.2%

Lift in branded traffic YOY

RESULTS

22%

Increase in conversations YOY

RESULTS

23.8%

Lift in branded searches YOY

RESULTS

13.2%

Lift in branded traffic YOY

RESULTS

22%

Increase in conversations YOY

RESULTS

23.8%

Lift in branded searches YOY

RESULTS

13.2%

Lift in branded traffic YOY

RESULTS

22%

Increase in conversations YOY

Canadian Marketing Awards

Roncesvalles BIA

Not For Lease

Clutch

Clutch Shot

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.