In this branded film, we showed the increasingly serious impacts of food insecurity, and, of course, the incredible change that awaits if we can solve this societal problem. The film isn’t unrealistic, rather it ends by showing that hunger will continue to rob people of life’s richness if we don’t defeat the enemy for good. The campaign led to starvethehunger.ca – a website that dives into the issue and highlights all of the work Food Banks Canada is doing to end food insecurity. Our message was supported by a full 360 media plan, launching Thanksgiving weekend and running nationally into the holidays. A time of year when many feel the most dramatic impacts of being food insecure.