LUMINATO

It's Art

Design

Digital

OOH

Social

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

Art can surprise or shock. It can spark a conversation and it can make one question. Art can live on in the mind and it can be a statement. Artists create to spark reactions. In our design identity we captured those reactions in the simplest, most impactful way possible.

Art can surprise or shock. It can spark a conversation and it can make one question. Art can live on in the mind and it can be a statement. Artists create to spark reactions. In our design identity we captured those reactions in the simplest, most impactful way possible.

Using punctuation, our campaign positioned Luminato as the art festival that sparks a reaction and created visual iconography that celebrates the incredible effects of the art in Luminato.

RESULTS

245%

SOCIAL AUDIENCE GROWTH

RESULTS

+500%

INCREASE IN SOCIAL ENGAGEMENT

RESULTS

2000%

STRONGER CLICK THROUGH RATES

RESULTS

245%

SOCIAL AUDIENCE GROWTH

RESULTS

+500%

INCREASE IN SOCIAL ENGAGEMENT

RESULTS

2000%

STRONGER CLICK THROUGH RATES

RESULTS

245%

SOCIAL AUDIENCE GROWTH

RESULTS

+500%

INCREASE IN SOCIAL ENGAGEMENT

RESULTS

2000%

STRONGER CLICK THROUGH RATES

Communication Arts

RAISING THE ROOF

RISE

PINKCHERRY

SAY MORE YES

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.