RAISING THE ROOF
RISE
Digital
OOH
Radio
TV




Every year 235,000 Canadians experience homelessness. Add a global pandemic to this local issue and that number increases drastically. We needed to show Canadians that working together, we can help prevent homelessness. And so we did, creating Raising The Roof's most successful campaign ever.

Every year 235,000 Canadians experience homelessness. Add a global pandemic to this local issue and that number increases drastically. We needed to show Canadians that working together, we can help prevent homelessness. And so we did, creating Raising The Roof's most successful campaign ever.

RESULTS
71M+
IMPRESSIONS
RESULTS
HIGHEST RECORD
MONEY RAISED AND TOQUES SOLD
RESULTS
623%
INCREASE IN DONATION TOTALS
RESULTS
71M+
IMPRESSIONS
RESULTS
HIGHEST RECORD
MONEY RAISED AND TOQUES SOLD
RESULTS
623%
INCREASE IN DONATION TOTALS
RESULTS
71M+
IMPRESSIONS
RESULTS
HIGHEST RECORD
MONEY RAISED AND TOQUES SOLD
RESULTS
623%
INCREASE IN DONATION TOTALS
© 2026 The Local Collective. All rights reserved.
© 2026 The Local Collective.
All rights reserved.
© 2026 The Local Collective. All rights reserved.