RAISING THE ROOF

RISE

Digital

OOH

Radio

TV

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

Every year 235,000 Canadians experience homelessness. Add a global pandemic to this local issue and that number increases drastically. We needed to show Canadians that working together, we can help prevent homelessness. And so we did, creating Raising The Roof's most successful campaign ever.

Every year 235,000 Canadians experience homelessness. Add a global pandemic to this local issue and that number increases drastically. We needed to show Canadians that working together, we can help prevent homelessness. And so we did, creating Raising The Roof's most successful campaign ever.

RESULTS

71M+

IMPRESSIONS

RESULTS

HIGHEST RECORD

MONEY RAISED AND TOQUES SOLD

RESULTS

623%

INCREASE IN DONATION TOTALS

RESULTS

71M+

IMPRESSIONS

RESULTS

HIGHEST RECORD

MONEY RAISED AND TOQUES SOLD

RESULTS

623%

INCREASE IN DONATION TOTALS

RESULTS

71M+

IMPRESSIONS

RESULTS

HIGHEST RECORD

MONEY RAISED AND TOQUES SOLD

RESULTS

623%

INCREASE IN DONATION TOTALS

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.