Roncesvalles BIA

Not For Lease

Design

Experiential

OOH

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

In a market dominated by online giants, we needed to remind Torontonians about their personal responsibility to support small business in their community. By covering over 50 store windows on Roncesvalles Avenue with “For Lease” signs, the campaign viscerally demonstrated the impact of consumer choices. The powerful visual disrupted shopping habits, sparking community support and redefining local engagement.

In a market dominated by online giants, we needed to remind Torontonians about their personal responsibility to support small business in their community. By covering over 50 store windows on Roncesvalles Avenue with “For Lease” signs, the campaign viscerally demonstrated the impact of consumer choices. The powerful visual disrupted shopping habits, sparking community support and redefining local engagement.

RESULTS

255M

Impressions garnered

RESULTS

900%

Increase in post engagement

RESULTS

800%

Increase in growth rate

RESULTS

255M

Impressions garnered

RESULTS

900%

Increase in post engagement

RESULTS

800%

Increase in growth rate

RESULTS

255M

Impressions garnered

RESULTS

900%

Increase in post engagement

RESULTS

800%

Increase in growth rate

ADC

Applied Arts

Atomic

Communication Arts

Canadian Marketing Awards

Effie

Epica

Gerety

Marketing Awards

MIA

Shopper Innovation Awards

Strategy

The Drum

Webby


Safehaven

ONE in 100

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.