Our strategy was simple: bring visibility to the 1 in 100 children Safehaven serves. We created a visually engaging, seek-and-find-style book to immerse people in the issue. The cover featured a detailed illustration of Toronto’s landmarks—St. Lawrence Market, Nathan Phillips Square, and the ROM—each page filled with 100 people going about their daily lives. Hidden within each of these crowds was one medically complex child for the reader to find, visually representing the "1 in 100."