SafeHaven

Invisible

Campaign

Design

OOH

Social

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

Invisible uses that familiar childhood fantasy to disarm the audience. The kind of moments that make you smile because you have seen them before, in your own children, nieces, nephews, or memories. The idea reframes medically complex children not as invisible by nature, but as children the world has been conditioned not to see.

A young boy in a medical setting, wearing a shirt, with a curious expression and a slight medical apparatus on neck.

Invisible uses that familiar childhood fantasy to disarm the audience. The kind of moments that make you smile because you have seen them before, in your own children, nieces, nephews, or memories. The idea reframes medically complex children not as invisible by nature, but as children the world has been conditioned not to see.

A young boy in a medical setting, wearing a shirt, with a curious expression and a slight medical apparatus on neck.

See Me

See Me

See Me

Our campaign hero is Oliver. A medically complex child whose relationship with invisibility is different. Oliver does not want to disappear. He wants to be seen. He asks the audience to look closer. To not turn away because he is different.

RESULTS

120%

Increase in donations, more than doubling fundraising goals

RESULTS

88%

Increase in engagement year over year

RESULTS

3 MILLION+

Impressions reached, outperforming benchmarks by 40%

RESULTS

120%

Increase in donations, more than doubling fundraising goals

RESULTS

88%

Increase in engagement year over year

RESULTS

3 MILLION+

Impressions reached, outperforming benchmarks by 40%

RESULTS

120%

Increase in donations, more than doubling fundraising goals

RESULTS

88%

Increase in engagement year over year

RESULTS

3 MILLION+

Impressions reached, outperforming benchmarks by 40%

Farber

Break up with your dept

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.