Debt is one of the longest relationships most people will ever have. Like a bad relationship, people recognize their problem but delay doing anything about it. Farber’s challenge was not to explain debt. It was to disrupt the silence around it. To make people confront what debt had quietly become in their lives and give them permission to leave. So, we set out to treat debt like the toxic partner it is. “Break Up With Debt” reframed a financial burden as a human one. Instead of reassuring people that help exists, the campaign showed them what they were already living with.