Safehaven

Where Hope Lives

Design

Experiential

PR

Social

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

Children often look. They stare. They point and ask questions because they are trying to understand the world around them. And almost always, a well-meaning adult steps in and corrects them. “Don’t stare. That’s not polite.” Over time, that correction becomes a behaviour. What that creates is a world where we’ve looked away and medically complex children are no longer seen.

Children often look. They stare. They point and ask questions because they are trying to understand the world around them. And almost always, a well-meaning adult steps in and corrects them. “Don’t stare. That’s not polite.” Over time, that correction becomes a behaviour. What that creates is a world where we’ve looked away and medically complex children are no longer seen.

Forever Tool

Forever Tool

Forever Tool

The idea is centred on play. One of the few spaces where kids are naturally open, curious, and unafraid of getting things wrong. Instead of asking families to sit down and talk about disability, we created Where Hope Lives, a board game designed to be played together. Because playing a board game already comes with permission for kids to ask questions.

RESULTS

26M

Earned impressions, exceeding benchmarks 8 times over

RESULTS

252%

Increase in web traffic

RESULTS

235%

Increase in individual donations

RESULTS

26M

Earned impressions, exceeding benchmarks 8 times over

RESULTS

252%

Increase in web traffic

RESULTS

235%

Increase in individual donations

RESULTS

26M

Earned impressions, exceeding benchmarks 8 times over

RESULTS

252%

Increase in web traffic

RESULTS

235%

Increase in individual donations

RECOGNIZED BY

ADC

Applied Arts

Atomic

Effie

Epica

Marketing Awards

The One Show

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.