NBA CANADA

Signed, Toronto

Experiential

Social

A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.
A child in a swimsuit playfully jumps with a water spray in a backyard, surrounded by toys and greenery.

Women’s basketball is growing, but in Canada, we are still without a professional team. The NBA and WNBA know there is a fan base here and want to showcase female professional sports at the same level as the male teams. It was important to them to celebrate the game in the same way to really champion these skilled and amazing athletes.

Women’s basketball is growing, but in Canada, we are still without a professional team. The NBA and WNBA know there is a fan base here and want to showcase female professional sports at the same level as the male teams. It was important to them to celebrate the game in the same way to really champion these skilled and amazing athletes.

HISTORY MADE

HISTORY MADE

HISTORY MADE

For the first time in WNBA history, we turned the iconic logo into a 3D figure. Weighing over 800 pounds, the 12-foot tall statue traveled around Toronto for one week, from the Stack Market to the CN Tower and places in between, inviting Torontonians young and old to experience her, sign her, and be forever a part of this historic moment.

RESULTS

975K+

SOCIAL MEDIA IMPRESSIONS

RESULTS

265M

EARNED MEDIA IMPRESSIONS

RESULTS

RECORD BREAKING

Highest attended pre-season WNBA game in history

RESULTS

975K+

SOCIAL MEDIA IMPRESSIONS

RESULTS

265M

EARNED MEDIA IMPRESSIONS

RESULTS

RECORD BREAKING

Highest attended pre-season WNBA game in history

RESULTS

975K+

SOCIAL MEDIA IMPRESSIONS

RESULTS

265M

EARNED MEDIA IMPRESSIONS

RESULTS

RECORD BREAKING

Highest attended pre-season WNBA game in history

© 2026 The Local Collective. All rights reserved.

© 2026 The Local Collective.
All rights reserved.

© 2026 The Local Collective. All rights reserved.